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Akio Toyoda would love to do a new Supra, probably won't happen
Posted on Saturday, July 10 @ 01:48:24 EDT by
AJR
by Sam Abuelsamid
(RSS feed)
on Jul 9th 2010 at 7:01PM
Toyota CEO Akio
Toyoda "wants to see the next Supra tested in the near future."
But the reality of his company's current cirustances means it's
unlikely to happen.
During a discussion with U.S. journalists on Friday in Japan, Toyoda was
asked about the possibility of building a car like a Supra that would
appeal to enthusiasts. As such a huge company, Toyoda said, "even
if one president says that we want to have a Supra again, the whole
company is not going to be responding to that request."
Toyoda explained that he did much of his development as a driver behind
the wheel of a Supra and has fond memories of flinging that model around
the Nürburgring. Speaking through an interpreter, Toyoda told the group
that "would like to create a car that is better than the
Supra, and just for your information, I am not against this idea."
However, this discussion came against the backdrop of a week where
Toyota officials acknowledged that the company had grown too quickly in
the past decade and would need slow down and re-prioritize. Between
ensuring that upcoming models are trouble free, meeting new fuel and
emissions requirement and delivering the FT-86 by 2013, a new Supra is
likely to remain just a dream for the foreseeable future.
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